©2019 by Software Product Management Boot Camp. Proudly created with Wix.com


Software Product Management Training Foundation Level

Date: Nov 19, 20, 21 2019

Location: Old Mill Toronto, 21 Old Mill Road, Toronto, Ontario, M8X 1G5

Course Fee: $3,950 CAD (includes certification testing)

Course Description: 

Being a software product manager is a tough job. You are the driver between the external market opportunities and the internal organizational units. You are a “mini CEO” responsible for managing the software business model with the objective of achieving sustainable success over the life cycle of your company’s products.

This 3-day foundation-level training for software product managers will give you the tools to perform your job effectively, reduce the inherent stress of the job and help you make your company more successful.

The training provides a full review of the discipline of product management for software products including the management of software parts of software-intensive products, i.e. systems and services.

The training addresses the needs of people involved in software product management, including those that the product manager interfaces with, e.g. executive management, marketing and sales, research and development, operations, service and support.

The training, which is based on a syllabus developed by the International Software Products Management Association (ISPMA), covers areas such as:

  • Introduction and Foundations

    • Software Product Management Essentials

    • The Software Product Management Framework

  • Product Strategy

    • Product Strategy Essentials

    • Business Aspects

    • Ecosystem Management

    • Legal Aspects

  • Product Planning

    • Product Requirement Engineering

    • Release Planning

    • Roadmapping

    • Product Life Cycle Management

    • Impact of Development Methodologies

  • Strategic Management

    • Strategic Management Essentials

    • Corporate Strategy and Portfolio Management

    • Innovation and Resource Management

    • Market and Product Analysis

  • Orchestration of the Organization’s Functional Areas

    • Development

    • Marketing

    • Sales and Distribution

    • Service and Support

    • Coordination Challenges

Become an ISPMA certified Software Product Manager
At the end of the last day of the training we offer the attendees the opportunity to take the ISPMA certification test. The test is performed as a written examination and is facilitated by the International Software Quality Institute. You can become a certified ISPMA member.

Build an SPM peer network
The ISPMA training is an excellent opportunity to build a personal peer network with other software products managers from different companies.

Attendees should bring their laptops to perform some sample case studies.


Workshop fees includes coffee/tea, lunch, and refreshments throughout the day. 

Hans-Bernd Kittlaus


Author and Expert Software Product Management

ISPMA Chairman

CEO InnoTivum

Your Facilitator: Hans-Bernd Kittlaus

Hans-Bernd Kittlaus is the owner and CEO of InnoTivum Consulting which he founded in 2001. Before he was Director of SIZ GmbH (Computing Center of the German Savings Banks Organization) and Head of Software Product Management and Development units of IBM. He provides consulting, interim management, coaching and training on software product management and pricing (see Services). His training is based on ISPMA (International Software Product Management Association) of which Hans-Bernd is the chairman.

Hans-Bernd has published numerous articles and books (see Publications). He is Diplom-Informatiker (corresponds to M.S. in Computer Science) and certified as ISPMA Software Product Manager, as Scrum Product Owner (Scrum Alliance CSPO), and as Practitioner of the Project Management Standard PRINCE2. He is a member of ACM (Association for Computing Machinery, USA), GI (Gesellschaft für Informatik, Germany) and ASQF (Association for Software Quality and Further Education, Germany). Hans-Bernd is the chair person of ASQF’s Special Interest Group on Software Product Management. He is located near Cologne, Germany.

In his spare time he keeps himself busy with his family, tennis, literature and his passion – jazz – which he has written about in numerous articles and reviews (see www.hansberndkittlaus.de, in German).